Recently I put the finish on a chapter for a book being done by my friend Drew McLellan. My section was on Internet Marketing & Advertising. It wasn't as easy as it sounds and I came to (yet another) startling realization. I believe I have those daily because I do not know everything.
"It does not matter how well you think you know something. When you take the time to sit down and write about it...that is when you learn so much more."
I've said that nearly every time I do a speaking event for business or every time I prepare for a sermon. I'm never sure how much my audience learns...but I get plenty out of the preparation. And, I always thank them for the opportunity.
That got me to thinking. How much time do you spend writing about your target market. Do you actually sit down and write out what you believe is your key customer. Do you take the time to write down what you think might be their buying buying habits.
Or, do you just guess, based on what you "think" you know?
In these economic times it's a good idea to take a few hours and study, ask questions, do some research and then write it down. You'll be amazed how clearly you might see what you've been missing.
Michael P. Libbie - Insight Advertising, Marketing & Communications