Effective But Different - Advertising Idea To Consider

The other day I was with my friend Peter Tarpey talking ideas.  I love visiting with Peter, his energy is electric and when we're in a room together ideas bounce around like a gross of ping-pong balls let loose at once.  I like folks who think...and then act.

Here is an idea that makes sense and is a great target market.

Peter has gotten approval from the Des Moines International Airport to run advertising/marketing messages on a screen in the waiting area.  Right next to the screens where the arrival and departure information is located.  So why is this a good buy?

• If a person is flying...they've got jingle.  Higher end consumer;
• Very reasonable rates per 1,000 ($400 a month!)

• Captive group - even for a short time.

The fully produced (think TV) ads run 3 times each hour, all day, everyday.  I've got at least one client that should buy this without a second thought and we've recommended the buy.

We think it's a great idea for even out-bound travelers suggesting a specific action when they get to their destination.  And, if you want to see the quality of the production, just click here and you'll view about two minutes worth...

How about you?  Interested?  Drop us a note.  I'll be happy to get it done for you.  And, if you need the ad created....we can do that too!

Michael P. Libbie - Insight Advertising, Marketing & Communications