A couple of months ago on our radio show (Highway 6 - Your Road to the Country) I took a detour and spoke about advertising and marketing during a recession. Not about how...but about that you must! That is...if you want to keep your business and emerge on the other side of this economic meltdown. Here is that show.
You need to know, I've not changed my mind one bit. And, as we slip further and further into what looks like a long tough time it becomes even more important that you keep it up and retain your market share.
During the three months since the show aired I've had dozens of requests to post the show again. So, here it is. No, you won't have to listen to "rural lifestyle talk" but about 25 minutes of hard core adjustments and thoughts about advertising you need to make IF you want to stay in business and not lose market share.
Thanks for the calls and e-mails. And, we're taking this message on the road in our speaking engagements. Hope it helps you not only to survive but also thrive, no matter what business you happen to be in .
Michael P. Libbie - Insight Advertising, Marketing & Communications. www.InsightCubed.com