I was listening to the radio Sunday afternoon when I heard a screaming man tell us all about the "gigantic - Going Out Of Business Sale" at Home Furniture of Ames. (25 miles north of Des Moines.) We're not supposed to miss this "once in a lifetime sale". I understand that, "...everything must go!".
Now, I don't know "why" Home Furniture of Ames is closing. It may be a variety of reasons. However I'd suspect that if they were rolling in sales of fine furniture...they might not be closing. Just a guess...
But here is the problematic part: Remember I wrote, "I tend to pay attention to advertising messages."? Well, this is the first time I've ever heard a Home Furniture of Ames radio ad.
And, I can't remember a print ad either. I'm sure there have been...maybe in Ames.
So, now we're buying all kinds of radio time in the Des Moines Market to sell furniture at a Going Out Of Business Sale. I tried to find out more by going to their website...but guess what? I couldn't find it.
Look, it's not that I am trying to be cute or funny or...whatever. Nobody can take delight in "Going Out Of Business Sales". It's just that, if only...
Michael P. Libbie - Insight Advertising, Marketing & Communications where we help folks stay in business and build market share, every day. www.InsightCubed.com