Going Out Of Business...

I tend to pay attention to advertising messages.  It's our business.  And, I don't want to "pile on" but it has happened again.

I was listening to the radio Sunday afternoon when I heard a screaming man tell us all about the "gigantic - Going Out Of Business Sale" at Home Furniture of Ames.  (25 miles north of Des Moines.) We're not supposed to miss this "once in a lifetime sale".  I understand that, "...everything must go!".

Now, I don't know "why" Home Furniture of Ames is closing.  It may be a variety of reasons.  However I'd suspect that if they were rolling in sales of fine furniture...they might not be closing.  Just a guess...

But here is the problematic part:  Remember I wrote, "I tend to pay attention to advertising messages."?  Well, this is the first time I've ever heard a Home Furniture of Ames radio ad. 

And, I can't remember a print ad either.  I'm sure there have been...maybe in Ames. 

So, now we're buying all kinds of radio time in the Des Moines Market to sell furniture at a Going Out Of Business Sale.  I tried to find out more by going to their website...but guess what?  I couldn't find it.

Look, it's not that I am trying to be cute or funny or...whatever.  Nobody can take delight in "Going Out Of Business Sales".  It's just that, if only...

Michael P. Libbie - Insight Advertising, Marketing & Communications where we help folks stay in business and build market share, every day.  www.InsightCubed.com