My travels this week take me to Phoenix where I'll spend five days with executives from the manufacturing industry. To be specific, the Farm Equipment Manufacturers Association (FEMA). These are the folks that manufacture what we call, "Short Line" equipment. Planters, wagons, cutters, post hole diggers (Note to Urban Friends: - Yes...people use this stuff all the time, honest!). They are not mega agribusiness companies like John Deere or McCormick who make all manner of stuff from tractors to planters.
Why are we going?
Because we're engaged in the business of agriculture. While we do work for clients outside of ag our focus, since the beginning, has been food and fiber. The people and the products that have made our nation the envy of the world.
This trip will be interesting from the aspect of the economy, both rural and urban. At the most recent meeting of FEMA it was a sea of happy faces. Farm prices were up, steel prices were going down and farmers were buying product. It will be great to listen to the stories this week...and as in the past I'll share some with you.
I also "get" to stay at a "swanky" place called, Pointe Hilton Tapatio Resort. NOT my choice. (Notice they can not spell the word, "point"...you know you're in trouble when that happens.) I often wonder why the the higher the price of the hotel the more it costs to hook up to the Internet. It's something "Farm Folks" just don't get. Looking for a nearby Super 8.
Stay tuned...there will be a teachable moment here...
Michael P. Libbie - Insight Advertising, Marketing & Communications where we will impress folks there by referring to the place as, "Point-tea" www.InsightCubed.com