I wish they would have given Twitter, the social media site making a name for itself outside of '20-somethings', a different name. It's hard to keep a business person in a serious conversation about marketing and advertising when some words are used. It seems "Twitter" and "rutabaga" have that in common.
"You want me to 'tweet' on Twitter?? Yeah, right!"
Of course that's what was said about words like, "Yahoo" and "Google". No doubt somebody also laughed when a laundry detergent named "Tide" hit the market in 1946. "Tide? What kind of a name is that? When the tide goes out it leaves all kinds of junk on the beach! Are you crazy?" (Our thanks to P&G for the image.)
And so it goes...
But, just like the above examples when the product or service matches or exceeds the needs of the consumer the name may not matter. Or it starts to define itself.
In the world of social media there is an 'up-side' and a 'down-side'. Kind of like using too little or too much laundry detergent. It all depends on how you use it.
If, for example, you simply want to tell the world you are headed into see the proctologist Twitter can be a huge waste...no pun intended. But, if you use the medium to communicate with like minded individuals (OK, so some folks may really "get into" bending over.") then you can use Twitter or just about any social media site to learn, keep in touch and promote your product and/or service.
Here is a practical example. I've run across several dozen folks who have made great interviews on our rural lifestyle radio show, Highway 6 - Your Road to the Country. People who really have something to say and share. I've followed other advertising agency types and gained an insight (pun intended) on several projects I may have missed. For us, it is valuable...
Like anything else, there is a learning curve. There are, on all the social media sites, rules and ways to do things. And, if you want to stumble around for a bit you'll catch on. (Side note: Tweets are the messages, not the people who use Twitter. Those are Tweeps!) See how easy that was?
Bottom line, Twitter, Facebook, Plaxo, Linked-In can all be great tools, no matter the name.
Mine? Head to @MichaelLibbie on Twitter and we'll get to know each other. Hey, it was better than RutabagaMan...I think somebody already has that handle anyway, or soon will.
Michael P. Libbie - Insight Advertising, Marketing & Communications where we might be able to help you...learn more about communicating with your target market. Call us...or feel free to "tweet". www.InsightCubed.com