It's easy, given all of the new social media outlets we have available to us. There is your Business Blog, a tool that you can use to communicate with your customers and find out what folks are saying about your product or service. There is Twitter, a "mirco-blogging" tool that uses short 140 word bursts that you can customize to your particular product or service and build community. Facebook? Sure. It's a great way to keep in touch with others and have a low cost landing point for consmers and groups. LinkedIn? Yep. This is a social networking site professionals use to ask questions, seek answers and connect with potential clients and each other. Plaxo, ditto....
You get the idea lot's of ways to connect, to help you get found and promote your product and/or service.
And, lots of distractions if you're not careful.
We encourage every client we have to use the social media platform they are best suited for. And...when we introduce the concept we demand they understand how critical it is to stick with it...and not give up in just a couple of weeks. Here are a couple of ground rules:
One other thing...we recognize you have a business to run so we suggest that you budget your social media time like you do anything else. If you are creative in the morning...blog then. If you want to skip the "water cooler" chat, spend that time on Twitter expanding your universe. Stay connected on your time...but keep at it.
Most important...remember that social media is NOT the complete answer to your marketing and advertising program. And, if somebody tells you that's the case...run, do not walk away. Social Media is an enhancement and a great way to project your personality...remember, people still buy from...people.
Stay focused...and win.