Yesterday I was at the television studios for Iowa Public Television to tape a segment for The Iowa Journal with Paul Yeager (far right). With me on the show, which will air on May 29th at 6:30PM Central, was Mike Templeton from the Iowa Hospital Association. We were there to talk about Social Media and its impact on business.
I've posted a link for a sneak peak on our Radio Show Blog - Insight on Business.
I've spent time in television studios in three different states over the past thirty years...and I still get a rush about how magic it all is. Not only that, but if you are an Iowan you can be enormously proud of the Iowa Public Television facilities. They are amazing and first rate. Not one AVID but...five. The HD control rooms are first rate and the production studios the very best I've seen. We all, should be proud.
Back to the "magic". Even for "old hands" the difference between what you "see" when watching television vs. what it really looks like and what is really going on is like night and day. And...frankly...there is a reason for that. It's all about image and yes, the magic.
Television is a powerful tool adn one we use for our clients. Pricey? Sure...but still powerful. The KEY to a successful television campaign is understanding how to craft a great looking, attention getting solid video message along with great text. And...then it is the edit that makes television sparkle. Never forget that the editor is so vital in making the message work. That...and knowing what to do and how to get it done. Never forget...and never settle for second rate.
Our thanks to Paul Yeager the Host of The Iowa Journal for the opportunity to come on and talk about social media. Again, that show will air on May 29th at 6:30PM Central.
Michael P. Libbie, Insight Advertising, Marketing & Communications where you can follow us on Twitter @MichaelLibbie and check our work at www.InsightCubed.com