Insight on Business Radio - August 12, 2009
Who Wins and...Loses With Women

Advertising & Marketing on the Radio

We do this nation's only daily, live, 90-Minute radio talk show dedicated to advertising, marketing and consumer trends.  We're heard Monday - Friday on starting at 12:30PM Central.  Our goal is to bring you news and information on a variety of items that revolve around advertising and marketing, put in our spin and tips and give it to you so your business can not just survive but thrive in this economy...or any.No Service Woman

On the show today we're talking about following the trends.  Where are the best places to learn about consumer demand, know who is talking about your product or service and get engaged.  We'll give you five solid ideas...

What do women want?  We'll tell you about an exciting new survey released this week and give you some ideas of how you can re-make your campaign to meet the needs of the fastest growing segment of consumers on the planet.  No kidding.  Here is the link to the article.

Let's back up to talking about trade shows.  This morning I read a great piece by Michael Flavin who writes for Skyline Displays.  We'll take his FIVE IDEAS to make a difference even in a down economy and give you our feedback.

Staying on TRADE SHOWS for a moment...we'll share with you a method for calculating your cost per trade show lead!  So many folks complain about ROI and not knowing what an acceptable marketing cost for a lead is...we'll tell you.

Remember FOSTERS Beer ads?  "How to Speak Australian"?  They are coming back along with a website.  We'll tell you about it and give you some suggestions about using humor and accents in your TV or Radio ads that will make or break your campaign.

Thanks for reading and listening!  You can follow us before, during or after the show on Twitter, @MichaelLibbie or @InsightADV.  Thanks for coming by!  To learn more about us it's