Social Media/On-line Promotions - Next Steps
September 14, 2009
Last week I wrote about getting ready for your social media/on-line promotions. If you've got that homework done, (here is that post again, just in case) it's now time to move into the "Next Steps".
So, let's say you are pretty confident of your audience, your on-line ability and your message. Now..let's start!
During all of this make sure you're working on the back end to put together support media. At some point you'll need logo work, design work, etc. Remember not everybody is hooked up to the SM world. At launch, let folks know how you have incorporated several of their ideas and then ask for their help in getting the word out. They have already bought into the program. Don't be shy. During the event make sure you follow up quickly. Very quickly you will build momentum by keeping people in the loop. And, finally...have an ending. Once there review. See what you could have done differently. What areas needed to be built up. Do a follow up press release. Even if the promotion didn't return what you expected you still have a "first story". Sure you can offer the spin...but remember to be truthful. Good luck...and if we can help... Michael P. Libbie - Insight Advertising, Marketing & Communications - You can follow us on Twitter, @MichaelLibbie or @InsightADV - Thanks for reading.