NAMA & Renze of Omaha

Yesterday I spent the day with our client, Calcium Products. (More on that in a future post about agency/client relations.)  While most of the day was spent talking ideas,  future marketing plans and making site visits to customers, Craig Dick and I took a side trip to Omaha and attended a NAMA(National Agri-Marketing Association) meeting in Omaha at Renze Display. (Doug Buchanan - right)

WOW...

Our host, Doug Buchanan, took us through the Renze facility where we had the opportunity to examine new trade show display designs, learn about new technology that allows printing on just about any surface and see what is new and changing in the trade show industry.

Oh the possibilities...

We saw displays that rival many of our clients total annual marketing budgets and we saw new display ideas that make it look like we've spent the entire budget, at just a fraction of the cost.  (Like larger than life products from a one time display from last year...that's a 6' fall Redi Whip container!) There was no lack of new ideas.  In the end, Doug handed out a booklet with suggestions and reprints from Exhibitor Magazine.  In it are many of the same thoughts we've written and spoken about during our business radio show, Insight on Business.  Here is an example from last year, "Four Seconds To Impact!"

In the end...it was a great show and a wonderful eye opening adventure.  Now...if only folks will listen...

Michael P. Libbie - Insight Advertising, Marketing & Communications where you can follow us on Twitter - @MichaelLibbie or @InsightADV - One more thing...we found it interesting that a national marketing group is having to give lessons on social media to it's members.  What's up with that?  Oh my...welcome to new technology and new communication.