A Couple of Thoughts
November 26, 2009
OK, it's Thanksgiving and as my friend, Andrew B. Clark said in a recent post, "Why, on Facbook and other social sites, are there millions of people posting “what they’re thankful for” throughout the month of November when they can’t simply do it while standing in line at a restaurant on a basic Tuesday?" Good question, Brand Chef...
Last month we picked up a new client who sells things (lots of things) on-line and in cataloges. They are an agressive company and wanted our opinion on their website. We gave it and we were honest (think brutal) about what they need to do. Which brought to mind the recent decision by J.C. Penney to shelve its "Big Book" that had been shrinking since 2003. Here is the story from the Dallas Morning News. The company said it will save 30% of their paper costs...but no mention of postage, people and time. The Yellow Pages and J.C. Penney, Newspapers.... Catching a trend here? Nah...this "Internet Thingy" will never last.
That's it... Oh, and Happy Thanksgiving to you and your family. Doesn't matter if it is a family of one or one-hundred. And, let's hold over the "being thankful" part of today at least into Saturday?