The past several posts have been centered on the Digital Media Survey done by our friends at Razorfish in August, 2009. 1,000 people from across the age spectrum (so no it wasn't just "kids") reported back on their digital habits when it came to business. Just the other day we told you that 70% of the respondents said they had read a corporate blog.
But, business, large and small, often think digital marketing is a waste of time... Hold on, there is more. We ain't going away just yet.
The survey goes on to say that 67% of the respondents have watched a commercial or video advertisement on-line. That, of course, begs the question: What are you doing to enhance your image and brand through video postings on your website or on YouTube?
Video is a great tool. Are you using it? And...how?
What about "listening" to the consumer market? Are you paying attention to what people are saying about you or your brand?
You might want to start. It might surprise you that 73% of the respondents have posted a product or brand review. If you haven't set up the various "watches" on your product or service...or you...how do you know what people are saying about you or your competition?
We've got more we'll share with you but bottom line is this: Are you engaged or are you wishing it would all go away? It's your choice.
Also, watch for our daily radio show, Insight on Business heard Monday - Friday starting at 12:30PM Central and yes, you can pick it up all over the planet. Here is the link to the Show Pages.