This past week my friend Brent Pohlman from Omaha put up a poll on LinkedIn. The question was "How often do you update your blog?" While it's a pretty open ended question the results were startling. Now, remember this poll is being asked on a professional social media site so we're not talking "newbees" when it comes to SM. And to be fair not many have taken part...but still.
How can we explain the 22% who update their blog "a few times during the year" and the 11% who don't have a blog. In other words, 33% don't think much about blogging as a vehicle to expand a business name, product, service....their marketing footprint.
There must not be much going on in their work, life, business or with their customers, consumers...the world.
What do you think?