I spent much of Friday reading. I read a host of short blogs on advertising and marketing, picked up a Seth Godin book and then read over a couple of client marketing plans. In between all of this I, like many of you, spent some time on Facebook, Twitter and did a short blog about using a FLIP. (silly as it was complete with errors) My bride and I watched a couple of classic Christmas movies and talked to the kids. In other words it was a productive day.
It reminded me of this story:
A speaker was addressing a room full of health care administrators and asked how many of them had a hobby. Nearly all the hands went up. He then asked, "How many of you play golf?" 80% of the hands were raised. Then he went on:
- "How many of you watch golf on TV?" - Majority of hands
- "How many of you subscribe several golf magazines?" - Majority of hands
- "How many of you have watched a video about golf this past year? - Majority
- "How many of you have taken a lesson from a pro? - Majority of hands
- "How many of you follow professional golf and a favorite?" - Yep majority.
Then he turned it around to their profession and asked the same questions:
- "How many of you have read a current book on health care?"
- "How many of you have watched a management video this month?"
- "How many of you have been mentored by a national leader?"
As you can imagine...not many hands shot up...not nearly as many people took their job as seriously as their hobby.
Why is that?