Successful Trade Show Marketing Part II
Sunday Morning Coffee - April 18, 2010

Yet Another Experiment...FESN

I've done it again.  While waiting for the "build out" of our new web-cast studios located on the skywalk, downtown Des Moines, ahem..."...number one city in the nation for business and careers." - Forbes, April 2010 - I decided to try another social media experiment within a group of people that, for the most part, have little to no concept of social media.

I know...nuts right?

Well, maybe.FESNlogo1 (2)

While attending the Spring Management Clinic for the Farm Equipment Manufacturers Association I asked the Supplier Section Membership, folks that sell products and services to short-line farm equipment manufacturers, stuff like steel, gears, paint, advertising services, insurance, rotary cutters, valves, fittings, etc. if they would like to start staying in touch using social media.  The goal is two-fold:

  • Increase the conversation level among current members and interested parties associated with farm equipment manufacturing;
  • Build our brand and increase membership and membership participation in events sponsored by the Farm Equipment Manufacturers Association.

For years I've been crowing about the power of social media.  Mostly to people who appreciate or at least are interested in using it as a tool to increase visibility, brand and sales.   This is the first time I've done so with absolute virgins.  Honest, most of the 600+ members look at me like I have a third eye when I spout off about social media and networking. 

So...here we go.  It's called the Farm Equipment Suppliers Network and it's off to a....well, a start.  We've got a Twitter Profile - @FESN_GROUP a Facebook Page and a Blog - Farm Equipment Suppliers Network.  At least they are started and it's day two. Oh..and the logo/image...first draft.  We're changing some things around...more to come.

So...can we build market share, membership and communication among a group of folks that know little to nothing...and have nearly ZERO interest in using social media as a marketing tool?

As my friend Mike Sansone likes to say, "I dunno...let's find out."  So...and no, I am not getting a dime for this project...off we go.  I'll report in, from time to time about the success of the project.  Wish me luck???

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