Yesterday was the second day of The World Pork Expo. Our job was to put on an event for our German client EuroTier and DLG. The goal was to get media people to the press conference featuring Secretary of Agriculture Bill Northey, a release of a new trends study on European Agriculture and a discussion of marketing agricultural goods and services on a global scale.
We had ten...members of the International and National Media at the event. What was interesting is that NOBODY from the Des Moines market attended...nobody. Not the Des Moines Register, not KCCI - TV8, not WHO-TV13, not WOI ABC 5, not The Big Show at WHO Radio. We were disappointed but not surprised. Agriculture only amounts to $24 billion in exports for Iowa. And, yes, we personally invited each of the above both in hard copy and via e-mail.
The REAL story here is how those attending communicated for the event. 98% was done through Twitter with the hashtag #WPX10 which means World Pork Expo 2010. Directions were given, news tips were given and a "play-by-play" update during the event. Very, very cool
Then, later in the day my friend Liz Nead was in a pickle. She was to have taped a segment on networking for her show on KCWI 23 at Valley Junction during the farmers market. However, the weather was threatening so she contacted me to seek another venue. In just minutes we made contact (through Twitter) with the National Pork Producers Council and arranged for the film crew, staff and cast to use facilities at the Iowa State Fairgrounds. With a side blessing by our friend Gary Slater the State Fair Manager. Gary and I had a fantastic conversation about state fairs in many parts of the Midwest...later in the day.
Two media events resulting in loads of good will and publicity for our friends...and most of it done using...Twitter with some texting thrown in. Thank you to everybody that helped and worked on these two events yesterday. YOU ALL ROCK!!
Maybe we're on to something...ya think?