Why THIS Campaign is Different
Three Advertising Lessons

Sunday Morning Coffee - July 18, 2010

Sunday Morning Coffee is our weekly Sunday Morning visit, a great time to take a look back and a peak forward at some of the stuff we might talk about over a "Cup of Joe" in the kitchen or at a favorite coffee shop.  And, because it's a conversation I'm always interested in your take and topics.  You can do that with a comment (below) or an e-mail and I follow Twitter @MichaelLibbie or @InsightADV.  Grab a cup...let's go:

I did this for two reasons:  1)  I needed a drop in video for Insight on Business our Monday - Thursday news/webcast about advertising, marketing and consumer trends.  2)  I wanted to show you how simple it is to have a video web ad for everything from YouTube to Facebook.  It took about twenty minutes to shoot and edit and while I don't advocate "do it yourself advertising" it makes a point.  Now...tell me you don't have a budget for on-line video.

Tip of the hat to Josh from the neighborhood Kum & Go.  He had just gotten off work when I borrowed him for his cameo appearance in film...errr...ahh...video.  Thanks Josh!Von Maur Class

I think there is only ONE store in Iowa that could pull this off and that's the one that is making it happen.  I was in Von Maur the other day paying my bill and this sign for an etiquette class for kids was on the counter.  I want you to think about this for a minute.  The Von Maur brand is upscale and refined.  The shopping experience is always first rate and the lines they carry scream quality.  The program is being done by Etiquette Iowa and Dr. Patricia Tice who has been dubbed "Iowa's Miss Manners" by the Des Moines Register. (I MUST have her in as a guest for Insight on Business Metro Monday...you think?)  So what do you think...  Could any other Younkers Tea Roomretail center in Iowa pull this off?  Is this a perfect brand companion or what?  (Sorry for the image quality...my Blackberry takes awful photos.  Just sayin'.)

This is something that, once upon a time, Younkers might have pulled off...back in the day of their downtown Des Moines anchor store and the Younkers Tea Room.  I have some fond memories of the room, the service and the staff.  If that doesn't call back a memory or two...maybe this photo will.  Once upon a time in Downtown Des Moines...

My bride takes off this coming weekend for RAGBRAI.  She has been in training for a couple of months....   Doesn't doing 345 miles in six days in the heat of the summer sound like a grand way to spend some vacation time?  Yikes!!

What a night...and a short Sunday Morning Coffee.  We had some major storms in Central Iowa overnight and lost power about 3AM. (Came back on about 8AM)  Sirens went off, at least three times, and I was up tending to critters, outside furniture and more.  Off to a 9AM meeting so...you are spared any more coffee for today.  Let's catch up on Twitter or Facebook?  Have a great Sunday.

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