The other day I received a "press release" from a company announcing a "Grand Open House". Loads of information about what I could expect if I attended...and I might have IF I knew where they were. They overlooked the location thingy...
Class is in session:
Who, What, Where & Why are still the keystones to writing an effective press release -but there are others:
- Do Not Over-explain - Give your information in short bursts. Nobody is going to read loads of text and it's not impressive.
- Include the Basics - See above, YOU may know where the event is going to be held but will your reader?
- Stay In Touch - Create relationships with media people even when you don't need them. A simple call, e-mail or "Facebook Howdy" helps create a relationship so your not just "using".
- Be Compelling - Give a reason why somebody should come, learn or experience your product or service...briefly.
Thanks for coming by...hope it helps and there will be a test. Feel free to follow me on Twitter: @MichaelLibbie (business and personal) or @InsightADV (business baby...business) and yes, we do have one of those "Facebook Thingys". ;-)