Once upon a time television aimed at the coveted 18 - 49 year old demographic...it's changing and with the change comes the question, "Who is watching your business television commercials and who...isn't?"
That coveted 18 - 49 year old demographic is changing as Baby Boomers age. Why? Because people 47 - 65 (Boomer Range) control over 1/2 of the national spending. These are no longer your grandparents. Last year NBC Universal conducted a study of so-called Alpha Boomers, who are in the 55 - 64 age range and found them willing to change brands, spend on technology, use social networking sites and purchase online. They spend $1.8 trillion annually on food, cars, personal care and other products.
Boomers watch an average of 5.5 hours of TV while the national average is 4.5 hours... Now you know why we're seeing folks like Tom Selleck, Kathy Bates and Steven Tyler take lead roles on highly rated programs.
So...let's focus on you. What are you selling, where are you placing your advertising dollars? If you've got TV in the mix...do you now re-think?
Thanks for reading...and let's carry on the conversation on Twitter it's @MichaelLibbie our agency Facebook Page is right here. You can call or shoot me a message, leave a comment here or watch our Monday - Thursday (noon central) news hour - Insight on Business with Michael Libbie here at Webcast One LIVE... Lots of ways to connect.