I not only write a bunch about marketing/advertising I read a bunch. The other day I came across a blog that went on and on and...on. It was the social media equal to War & Peace. I'm sure it was a logical post with loads of information but a third of the way in...I lost interest. Here are four tips to help you create a business blog that works...and doesn't lose your reader:
- Keep It Short - If you are covering one topic with loads of information create a series of articles. And, link back to each so if the reader catches part three and wants to go back to part one...they can.
- Use Photos- Those folks over at that fancy television station figured out when you use photos or them fancy "movin' pitchers" people pay attention.
- Eye Rests - Use bold fonts to highlight important points, short paragraphs and headers.
- Be Consistent - If you share everything you know in your first post...what's left? Whoa down a little...
Hope it helps and please don't take offense. My goal is to help you do a better job and help your target audience better understand your "voice".