Sunday Morning Coffee - May 29, 2011
Sunday Morning Coffee - June 5, 2011

How Much to Create?

We're on the cusp of finishing a major media project for a client that went from conception to completion in twenty days.  To be fair, that's not twenty eight-hour or ten-hour days.  It is five creative people working onWoman Create  and off this project for twenty days.  And it is stellar.

In the end...what is it worth?

I was in a meeting two weeks ago when a client said, "It isn't the cost of the project, it's what the project can do for us."  I wish more people saw it that way.  Understood that to go from nothing to something and have that "something" really shine...takes time...and talent.

I can't do what you do.  And, to be frank...you can't, in a million years, do what I do.  We're not the same. We don't think the same.  We don't research the same.  We don't view consumer habits and customers the same.  And...that is good.

Because if I could do what you do...your company wouldn't need you.  And, if you could do what I do...same deal.

So, in the end, what does it cost to create something that will be a "Wow Moment" for the consumer?  Perhaps the better question might be, "What does it cost to not get the attention of the consumer?"

Got an answer?

Thanks for reading and if you've got a comment, leave it below or let's connect on Twitter @MichaelLibbie or @InsightADV.  You can drop me an e-mail or, for more "insight" on marketing and advertising tips, here is our agency Facebook Page. -  Michael

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