Last month I posted a quick idea that will help you better connect with your customers and the general public. It had to do with updating your outgoing voice mail message...daily. There are several reasons this is a smart thing to do:
- It lets people know you are still alive;
- It tells people you won't ignore them;
- It allows you to be creative and show interest.
On the flip side, failing to return calls can create serious damage to your brand. You can spend all the money in the world promoting your business brand but when you fail at personal communication...you fail.
Two weeks ago I made contact, twice, with some huge players in the world of agriculture. I was not selling anything...but seeking information...simple information on a tip from the US Department of Agriculture. Not only did I call, I also sent an e-mail. What did I hear back?
Nothing...and that's the point.
So, what brand image do you think I have of their public relations and media team? Nope, not going to share who here. It's after the fact and that would be snarky. But it is a great lesson:
You're never too big to learn how to polish your brand rather than tarnish it.