I'm always surprised at the number of folks who do video shoots for business who fail to have a solid shoot schedule in hand and shared with everybody concerned with the effort. "We'll just wing it." is not a good idea...unless you want to burn through time and money.
Shoot schedules are all about the "who", "what", "where" and "why" of what we're doing that keeps everybody, including talent, on the same page. From simple things like "who" is going on location, "what" props and equipment are needed, "why" we're doing the shoot (rational, end game, what we will cover, etc.).
With a solid planning document that is shared with everybody the shoot moves along much faster, everybody understands their role and...there is no guessing. And, it allows you to have a little fun at the same time.
Here's a really quick video, shot with my Flip, that revolved around the Remus Family of Kansas that is part of a much larger project.
A shoot schedule goes a long way in helping non-professionals (talent in this case) better understand what we're doing...and what we're asking of them. Our thanks to the Dossett Family and the Remus Family...on to Ohio, Wisconsin, Georgia...and other places.
Thanks for coming by...if you want to leave a comment here..feel free or let's connect on Twitter @MichaelLibbie (personal and business) @InsightADV (business baby...business) or our agency Facebook Page...have a great weekend.