QR Codes - Part Two

There has been a discussion over on LinkedIn about QR Codes, "Fad or Here to Stay?".  Last week I shared this video (you can click on the link or activate the QR Code) about how some folks are  using the technology...and offered up a several tips to improve usage.

This morning I read the results of a new survey from comScore that tells us 14 million consumers scanned QR Codes or Bar Codes, using a smart-phone, this past June.  That's roughly 6.2% of the total mobile phone population in the United States. 

The report also says these "code scanners" tend to be male (60.5%) and ages 18 - 34 (53.4%) with a household income of $100,000+ (36.1%).  Look for all of these stats to adjust as more consumers and and manufacturers/products up their use of QR.

What Are They Scanning?

This is interesting:  Leading the pack is magazines and newspapers with about 49% of the scanned images coming from them.  Next is product packaging at 35% and websites on PC's at 27%..  Most are scanned from home (58%) from a retail store 39% or a grocery store (25%).

I wonder if it would be cool for a restaurant to put a "table-tent" out with a QR Code and have the chef show you the special of the day?   Could be done with video in less than sixty seconds...hmmm. 

Thanks for coming by.  If you want to leave a comment here feel free or let's connect on Twitter @MichaelLibbie (personal and business) or @InsightADV (business...90% of the time) and our ad agency Facebook Page is right here. Have a great week! - Michael