For years part of my job has been to share with business owners and managers across the country the impact social media can have on their product/service. It's not an easy sell because most folks can't grasp the who, what, where and why of this form of marketing/connecting.
Now our friends at Nielsen Research (think television audience measurement) have released an in depth study of who is connecting, why they are connecting and their habits. Several key results:
- Women - Use social networking more than men;
- Blogs - Still a favorite tool to expand your "voice";
- Men - Watch on-line video...longer
- Platforms - Who is using what platform...and what has Asia got to do with it?
It takes a little time to digest all the information...but well worth it for any business. Have a look. Remember, the best ROI is engaging your customers...failing to do so can be a disaster. But it all takes, work.