Over the past couple of weeks the Internet has been on fire because of this new ad campaign for Dr. Pepper 10. If you haven't seen it...here you go. My comments follow.
Loads of things, from production to copy-writing, to talk about here...but let's stick to the "hot button" issue of being offensive to women. I'll admit when I first saw that ad it was, "What the heck?". It's not your usual soft-drink piece. So, I went to YouTube to watch it...several times. (You see...I don't TIVO to cut out the ads...I make a note and then go find them. Sad, I know.) It's satire, parody and...in the end it works.
Sure we've got some folks fired up about the "anti-women" message and the Facebook "Man'Ments"...that's the idea. Get people talking about your product/service and make it as viral as possible. Dr. Pepper could have launched something safe and predictable and they would have gotten the "safe and predictable" return: Yawn.
Get over it..and drink up. But, if women REALLY want to get offended I present you with this new campaign from Hardee's.