It can be one of the biggest "time-sucks" on the planet. And, it can be huge for your business if you use it correctly. So, let's talk about three ways your business can get more out of YouTube. Here is the video about using video...the text is below:
Have A Plan
Let's say you want to promote your customer service or you want to let folks know where your business is located or you want to highlight a new product or service. Diverse items but each needs a plan. Give yourself some time to think through how you'll shoot the video, what you want to say and what message you want to get across. Write it down...then pick up the camera.
Keep It Simple & Short
We tell our clients that anything over four minutes is...way too long. IF you can get that testimonial done in sixty seconds...try to make it forty-five. We can often get caught in our own message. The consumer doesn't want all of that...unless it's fun. Besides LONG videos take FOREVER to upload. You don't have time for that.
Make It Fun
Have a good time with your videos. Smile, engage the viewer, be real...be organic. Introduce your customers to some of the folks that work with you, what they do...and why it's a great place to hang out for eight hours a day. Simple...no?
If you want to leave a comment here, feel free. Or let's connect on Twitter @InsightADV (business) or @MichaelLibbie (personal & business) and here is our advertising agency Facebook Page. Thanks for coming by! - Michael