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So What?

Our thoughts on consumers, business, social media, advertising and more.  If you want to leave a comment here, feel free or let's connect on Twitter @InsightADV or our advertising agency Facebook Page is Head banging

Last week there was some general hub-bub about a report that said many folks who use social media don't move to the "buy mode" and that business leaders are still "having trouble identifying the ROI of social media".

So what? (head bang)

While the final measurement of any marketing or advertising program might be sales I'd ask you these questions:

  • What are the number of sales you can track to your...sign?
  • How many sales did you make from your most recent print ad?
  • That radio commercial produced how many buyers?
  • What is the ROI of your telephone?
  • What is the cost of not connecting with consumers?

I'd suspect most folks...don't know.  And, if you don't know it's easy to dismiss the work that goes into figuring out the answer.

The final question is the biggest.  When you have a tool that can not only tell your story but also LISTEN to the needs, wants, desires of the consumer public...why wouldn't you want to connect?  Just asking...

Thanks for coming by!


Have Some Leftovers...SMC

Each Sunday morning we leave the world of business and enter into theCoffee Cu ps world of politics, sex, gossip served with a dash of religion.  You know, the stuff that makes you "crazyer".  It's Sunday Morning Coffee...go ahead, take a break and see what's up.  We'll get back to business tomorrow.  But, warning...the coffee is always, HOT!

Today:  Barry White, Herman Cain & Newt Gingrich; You Want to Teach?  We Don't Want You; Horse Slaughter A Good Thing; Meet Desmund Adams; DirecTV or (Gulp) Mediacom...and so much more.

If you want to connect we can do that on Twitter @MichaelLibbie or the personal Facebook page for Michael P. Libbie is right here.  Thanks for coming by...



Time - The Friend of Creativity

We love our work because it's creative and exciting and no two days areMPL Twelve Thirty the same.  Often folks want us to build a great campaign but don't give us the time needed to be as creative as we could be.  It's the reality faced by nearly every advertising agency on the planet.

And it's hard to explain how this works against our clients... Until now.  Here is a great video piece that shows the correlation between time and creativity.


Big ups to KreativMagazin out of Hungary for the work.  Helps you "get it" huh?  If you want to leave a comment, feel free. And if you would like to connect on Twitter it's @InsightADV or here is our ad agency Facebook Page.  - Michael