We love talking with companies...large and small about the power of social media and their business. Many times the decision makers scoff and say something like, "Who cares if I had a cup of coffee? Talk to me when I can truly measure the ROI of this social media stuff." OK...how about if I let my friend Gary Vaynerchuk do it for me? Got less than a minute?
The point is...the real ROI is about staying in business and failing to embrace the technology now could mean disaster in the future. Thanks for reading and if you want to leave a comment here, feel free. Or we can connect on Twitter @InsightADV or @MichaelLibbie and there is always our advertising agency Facebook Page. Michael