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Sunday Morning Coffee - January 8, 2012

We'll get back to business tomorrow.  Today you've got the chance toCoffee Cu ps drink up some Sunday Morning Coffee; our look at sex, politics, gossip, opinion.  The stuff you crave.  Don't just sit there, you know you want some!

This week:

  • Chris Hagenow - Week 47
  • Iowa Caucus - It's not just the GOP
  • CNN - We talk Social Media and...The Weather
  • President Obama - Grows some...
  • The Holocaust - A weight loss answer from Dubai?
  • Rick & Newt & Mitt - Huh?
  • Penguins - Happy Feet meets Raiders of the Lost Ark

Don't just sit there grab some Sunday Morning Coffee right here



You are welcome...Michael

What Makes It "Click"?

I know dozens, if not hundreds, of people who look for that "magic bullet" that willMPL Twelve Thirty allow their product/service or campaign to click in the minds and wallets of consumers.  I want to share the secret(s).  It's timing.

Here is a great example:  Over the past eight months the State of Iowa has been the political and media focal point.  For months we've had to endure listening, reading and watching folks opine about our state.  Often missing the mark...completely.  Mix that fact with creative folks (tip #2) like Scott Siepker and Paul Benedict who have been (tip #3) paying attention and you get...this: (NSFW Edition...sorry it works better.)


535,000 views...and counting.  Oh, there is one other thing that needs to happen to make something "click" in the hearts and minds of the consumer you need to (tip #4) take action.  Just having the timing, being creative and paying attention won't get the job done.  You need to mix those with actually doing something and chances'll click.




If you would like to connect you can leave a comment here, or on Twitter it's @MichaelLibbie (personal) or @InsightADV (business or our advertising agency Facebook Page is  Thanks for reading! - Michael

Welcome 2012 & Social Media ROI

What can measuring the number of social media mentions a company, product or (in the case) politician tell us about the success, failure or news buzz?  Plenty and that's why our friends at The Washington Post formulated Mention Machine an app that tracks social media "chatter" and then ranks pending winners/losers.  It, January 3rd.


This isn't just for folks who are "political junkies"...  It is for folks who seem to think there is no value in using social media tools for products and services.  The neat thing is you can also very easily "track" your business social media buzz by using any number of tools. I'm hooked on this stuff and as a business person you should really, really make 2012 your year for social media success.  If you want to leave a comment here, feel free or we can connect on Twitter @MichaelLibbie (personal) or @InsightADV (all business) and our advertising agency Facebook Page is




Sunday Morning Coffee - Happy New Year

Each Sunday I take a break from the world of business and enter theCoffee Cu ps steamy world of politics, sex, gossip, news, religion and opinion.  I know it's the stuff you crave.  Here's Sunday Morning Coffee that wild ride that today includes:

  • Sarah Palin - Odd News
  • Iowa Caucus Predictions - New News
  • Chris Hagenow - Becoming Old News
  • Midnight in Paris - Fun News
  • Governor Chet Culver - New News
  • Steve Deace - Phony News
  • Kent Sorenson - More Phony News
  • Soledad O'Brien - Good/New News
  • Jesus/Jews - Old News

We'll get back to business tomorrow...but for now, grab a cup...but's hot!