We'll get back to business tomorrow. Today you've got the chance to drink up some Sunday Morning Coffee; our look at sex, politics, gossip, opinion. The stuff you crave. Don't just sit there, you know you want some!
Chris Hagenow - Week 47
Iowa Caucus - It's not just the GOP
CNN - We talk Social Media and...The Weather
President Obama - Grows some...
The Holocaust - A weight loss answer from Dubai?
Rick & Newt & Mitt - Huh?
Penguins - Happy Feet meets Raiders of the Lost Ark
I know dozens, if not hundreds, of people who look for that "magic bullet" that will allow their product/service or campaign to click in the minds and wallets of consumers. I want to share the secret(s). It's timing.
Here is a great example: Over the past eight months the State of Iowa has been the political and media focal point. For months we've had to endure listening, reading and watching folks opine about our state. Often missing the mark...completely. Mix that fact with creative folks (tip #2) like Scott Siepker and Paul Benedict who have been (tip #3) paying attention and you get...this: (NSFW Edition...sorry it works better.)
535,000 views...and counting. Oh, there is one other thing that needs to happen to make something "click" in the hearts and minds of the consumer you need to (tip #4) take action. Just having the timing, being creative and paying attention won't get the job done. You need to mix those with actually doing something and chances are...you'll click.
What can measuring the number of social media mentions a company, product or (in the case) politician tell us about the success, failure or news buzz? Plenty and that's why our friends at The Washington Post formulated Mention Machine an app that tracks social media "chatter" and then ranks pending winners/losers. It launches...today, January 3rd.
This isn't just for folks who are "political junkies"... It is for folks who seem to think there is no value in using social media tools for products and services. The neat thing is you can also very easily "track" your business social media buzz by using any number of tools.
Bleeding Heartland, Business, Carter Printing, Chet Culver, Chris Hagenow, CNN, Des Moines Register, Fox News, Iowa Caucus, Iowa Democrats, Iowa GOP, Jesus, Kent Sorenson, Michael Libbie, Michele Bachmann, Mitt Romney, Newt Gingrich, Owen Wilson, President Obama, Ron Paul, Sarah Palin, Social Media, Soledad O'Brien, Steve Deace, Sunday Morning Coffee