We'll get back to business tomorrow. Today you've got the chance to drink up some Sunday Morning Coffee; our look at sex, politics, gossip, opinion. The stuff you crave. Don't just sit there, you know you want some!
This week:
Chris Hagenow - Week 47
Iowa Caucus - It's not just the GOP
CNN - We talk Social Media and...The Weather
President Obama - Grows some...
The Holocaust - A weight loss answer from Dubai?
Rick & Newt & Mitt - Huh?
Penguins - Happy Feet meets Raiders of the Lost Ark
I know dozens, if not hundreds, of people who look for that "magic bullet" that will allow their product/service or campaign to click in the minds and wallets of consumers. I want to share the secret(s). It's timing.
Here is a great example: Over the past eight months the State of Iowa has been the political and media focal point. For months we've had to endure listening, reading and watching folks opine about our state. Often missing the mark...completely. Mix that fact with creative folks (tip #2) like Scott Siepker and Paul Benedict who have been (tip #3) paying attention and you get...this: (NSFW Edition...sorry it works better.)
535,000 views...and counting. Oh, there is one other thing that needs to happen to make something "click" in the hearts and minds of the consumer you need to (tip #4) take action. Just having the timing, being creative and paying attention won't get the job done. You need to mix those with actually doing something and chances are...you'll click.
If you would like to connect you can leave a comment here, or on Twitter it's @MichaelLibbie (personal) or @InsightADV (business baby...business) or our advertising agency Facebook Page is right...here. Thanks for reading! - Michael
What can measuring the number of social media mentions a company, product or (in the case) politician tell us about the success, failure or news buzz? Plenty and that's why our friends at The Washington Post formulated Mention Machine an app that tracks social media "chatter" and then ranks pending winners/losers. It launches...today, January 3rd.
This isn't just for folks who are "political junkies"... It is for folks who seem to think there is no value in using social media tools for products and services. The neat thing is you can also very easily "track" your business social media buzz by using any number of tools.
OK...so I'm hooked on this stuff and as a business person you should really, really make 2012 your year for social media success. If you want to leave a comment here, feel free or we can connect on Twitter @MichaelLibbie (personal) or @InsightADV (all business) and our advertising agency Facebook Page is right...here.