I know dozens, if not hundreds, of people who look for that "magic bullet" that will allow their product/service or campaign to click in the minds and wallets of consumers. I want to share the secret(s). It's timing.
Here is a great example: Over the past eight months the State of Iowa has been the political and media focal point. For months we've had to endure listening, reading and watching folks opine about our state. Often missing the mark...completely. Mix that fact with creative folks (tip #2) like Scott Siepker and Paul Benedict who have been (tip #3) paying attention and you get...this: (NSFW Edition...sorry it works better.)
535,000 views...and counting. Oh, there is one other thing that needs to happen to make something "click" in the hearts and minds of the consumer you need to (tip #4) take action. Just having the timing, being creative and paying attention won't get the job done. You need to mix those with actually doing something and chances are...you'll click.
If you would like to connect you can leave a comment here, or on Twitter it's @MichaelLibbie (personal) or @InsightADV (business baby...business) or our advertising agency Facebook Page is right...here. Thanks for reading! - Michael