Tuesday evening I was in a locally owned store in one of the Metro Shopping Malls. The store has an interesting mixture of "stuff" and a place I frequent several times a year. The conversation turned to consumers and advertising. (Imagine that...) I asked the owner if she used any social media to attract customers and retain interest in her product selection, which changes often. She said, "No, I really don't know much about it." I said, "It's an amazing tool. Would I be correct in assuming your prime demographic is female and age 45+?" She said it was and I launched into my story regarding Facebook. It is huge among that demographic...huge!
I suggested that she look into how Facebook can work for her and gave her two solid examples of how she could not only drive traffic but also sell stuff:
- Your inventory changes often, post a photo of the latest item to come in the door, let folks know you have it;
- When you sell something to somebody share that experience, with their permission, on your Facebook Page;
- Use...video (bonus suggestion).
I didn't get to share my thoughts on Pinterest because she looked at me and said, "I just don't have time to play around on Facebook. It sounds like a good idea but, I'm not sure." I told her to double-check me. To call my friend Chrissy at Domestica and ask her how she uses Facebook to drive sales. Will she? I dunno but for every person like Chrissy there are twenty folks like my new friend who "...doesn't have the time". That's too bad because they are missing a...gift. And, nope I was not trying to find a new client...just trying to help.