Come on, we know you've got one or two "favorite songs" that roll around in your head. You might even be able to sing along with the artist...you know every word. (One of mine is at the very bottom...no peeking!)
Ever think of how that happened? It could not have been your "favorite song" the first time you heard it. It took time. The local radio station played it over and over and over. Perhaps every 30 - 45 minutes in rotation. It's that repetition that made it stick with you. Now, even years later you can "sing along"...it's made that big of an impression.
So, tell me why advertisers move away from a core message with each broadcast schedule? How come, on a local level, do they pass their creative on to the local radio or television station? Or, if it takes repetition for something to become "top of mind" how come...they don't run a broadcast schedule for months...rather than a couple of weeks?
I dunno...thought maybe you might be able to help explain it to me.
Thanks for coming by. If you want to leave a comment here, feel free. And/Or we can connect on Twitter @InsightADV and here is our ad agency Facebook Page. - Photo: Michael Libbie and Chubby Checker. Click to hear The Twist!