We check on who is following us on a daily basis. And, we know this sounds like we're "Harvard Snobs" but we tend to check the time-line of each person. If the three or four most recent Tweets has you selling a product, service or a coupon we...pass. Well, most of the time. Because the next thing we do is check out the Twitter Profile. If the profile is as non-personal as the most recent set of Tweets...we seriously do pass.
Imagine you walk into a bar/gym (we're trying to be politically correct here) and your entire bit of communication goes like this:
"Hey, I just got 20% off at XYZ!" "I have to tell you this coupon deal is sweet, click the link!" "Wait until you see my shoes that I paid next to nothing for. I just used this coupon!" "You want to save big money? Follow me right out of this door!" "Sign up for my e-mail update!"
Yawn...and no thanks.
Deliver a little personality along the way. You'll be surprised at how quickly we notice. One more tiny little thing. Consider some original content...seriously just re-tweeting other people's stuff does not let us know who you are.