Lots of companies have spokespeople. Sometimes they fit, other times not so much. When Ford Motor Company tapped Dirty Jobs star Mike Rowe as their spokesperson we knew it was a winner. Why? Rowe is not only believable but he seems sincere, real and crosses from urban to rural with ease.
It's not often a company gets this lucky.
For years Jared Fogel showed how regular folks could lose weight by eating sandwiches from Subway. Then he fell in love and gained thirty pounds. So much for that...
Who can forget BP CEO Tony Haward in his role as the spokesman for the Gulf Oil Crisis. Nothing about Tony fit the occasion. His position, temperament or ability. Not to mention arrogance.
Back in 2006 we wrote about a Boone, Iowa furniture store who used the very attractive Lauren Bishop as their spokesperson. It's not that she wasn't good it was just odd the company went out of its way to identify her as if she were actually living/working at the store. She wasn't. To some it became a creditability issue.
All of this is meant to have you think...really think...about putting your brand in the hands of who/what? And, while we're at it, we get the link between a lizard and an insurance company (Gecko/Geico) but sometimes we wonder about...the pig.