The Friday Wrap - July 13, 2012
Going Small...

What Men Like

So if you have an interest in marketing your product or service to Man Confused Shopper men...what might get their attention?  The answer to that question comes in the form of a recent article from Advertising Age about Dudes to Dads.  A couple of examples:

  • Television Advertising - 54% of men say they learn about products/services through TV ads;
  • Too Often - But a whopping 64% say TV ads repeat too often;
  • No Credibility - However 33% say both Internet and TV ads are not creditable;
  • Keep It Clean - 71% of the men say keeping an orderly house is important to them;
  • Keep It Clean II - 25% say they spend 4 - 8 hours a week doing housework;
  • Let's Cook - 44% spend 8 hours

It makes for a good read and there are plenty of take-a-ways from this. One that you should remember...  "The Bumbling Dad/Husband" ad doesn't sit well.  Here is the link to Advertising Age and the way to purchase the study material.

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