OK, this will not be a PC post. Our friends at Hardees and Carl's Jr. need to shore up support from young males so they cooked up this new "Memphis BBQ" TV piece called "BBQ's Best Pair". Clearly it is...targeted.
Beyond the targeting of the message I hope you paid attention to the work that goes into creating a high quality television commercial. Notice the equipment, the attention to detail...all for just 30 seconds.
So, our question to you is this: When you're spending money to showcase your product/service on television or in online videos don't you think it's important to spend an equal amount of time and energy in the creative?
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