That's what we shared with our friends at the new Urbandale (Iowa) Hy-Vee last month when we authored "The SM Break Up" piece about their "tired" Twitter Stream filled with "corporate speak".
Yesterday we learned that an "in-house" person has been tasked with monitoring and responding for all the social media platforms the new "super store" controls. And, we couldn't be happier. Not because we did anything other than point out that doing social media well isn't a cost...it's an investment in learning and interacting with consumers.
So... @UrbandaleHyVee welcome back to the conversation and thanks for the acknowledgement that there is real value in social communication. Glad we could help. We'll be watching and sharing!