Far too often businesses have little to do with understanding the work that goes into creating good content because, "Hey, social media is free. You mean I have to work at it?"
The simple answer is yes, and here is some proof:
We've been engaged in a daily business news broadcast at 1350-KRNT, Des Moines since late August of 2013. Every day, Monday - Friday from 5PM to 6PM we cover the business news of the day and offer up interviews with business leaders, start-ups, entrepreneurs...the folks that most broadcast outlets ignore. And, we then take those interviews, edit them and post them to our podcast page hosted by Podbean.com.
Today we received this email: (emphasis ours)
"I'm pleased to inform you that we've chosen to promote your podcast on Podbean.com as a featured podcast in the BusinessX category on our directory site. Podcasts are chosen for this section based on the high quality of their content, presentation and topicality. It's our own way of showing some support to our best users. Podbean now has more than 600 000 registered users. We hope featuring your podcast will help you attract more listeners.
We created the directory with the aim of increasing exposure for podcasters by providing an extra channel through which they could be found. Of course the more people know about the directory the more useful it is, so feel free to mention it across your blog and social networks to help drive more traffic to the directory, and to you and your friends' podcasts!"
- It takes real work from a dedicated team. Thank you!
- It's all about the content. Drive that and see what happens.
Thanks for reading!