There isn't a day that goes by where we don't hear some business person bemoaning the fact that they can't find highly qualified employees or grumble about losing a great worker. And, if you're in business you know this to be true.
But, there is an answer that is so simple and works so well...that, well, we're surprised that you'll be surprised when we share. Ready?
Why? Because it...works. Think about it for a moment. Most really good employees are already working. How might you lure somebody to even think about working for your company? How about broadcasting the news that you've got a great company and you are seeking great people for a specific job.
What's really cool about this method is that you don't compete against thousands of job postings on a "job board" and...you are polishing your business brand at the same time. Who wouldn't want to work for a company that tells others, "We're a great company to work for".
And, on the retention side...why not celebrate employee longevity and dedication...publicly with a well crafted radio message?
Look, people purchase radio ads to encourage consumers to buy products and services. Why not use the same medium to recruit and retain outstanding employees and build your brand at the same time?
Insight Advertising, Marketing & Communications is a full service advertising agency based in Des Moines and the fuel that powers the business news broadcast, Insight on Business the News Hour. On Twitter we're @InsightADV and here too is our Facebook Page. Thanks for reading!