There is always somebody out there that can match your price or, just for kicks, beat it. However, if you build value into your product/service nobody can take away your customer.
Of course there will always be people who buy on price alone and couldn't give a rip about value. And, those consumers are usually less loyal and can cause most of the trouble for your brand.
So, how do you add value to your product or service? Exceed the expectations of your customer. How do you do that? By thinking of them...first. If your focus is always on the bottom line if you are scrambling to make ends meet you're in a commodity business. If you think, really think, of how you can bring extra value to your customer you'll have a transforming business.
High Value trumps Low Price
That's what we think. How about you?
Insight Advertising, Marketing and Communications is a full service advertising agency and is also the fuel that powers Insight on Business the News Hour.
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