I was buying some things for the office and, not exactly sure of the specifics of what I wanted, I let the owner guide be to the right items. That adventure got us talking about "The Perfect Customer".
"You know", he said, "We had a meeting not long ago where we started writing down the qualities of the perfect customer. Now, don't get me wrong, we would sell our products to anybody that comes in. However, the perfect customer appreciates the relationship we build and our product knowledge over price. If somebody were to say to us, 'I can get that for a dollar cheaper over at the big box store.' We would match the price but if it is always about price vs. value and building a solid relationship. Well, we'd rather spend our time with those perfect customers."
I get it. If you live by price...you die by price. There is always somebody that can beat or match your cost. However, when you focus on product knowledge and work at building relationships with your customers you'll keep them for a very long time.
That's the real value in The Perfect Customer...
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