This is Killing New Business...Dead.
The "Book" and its "Cover"

Old School?

It's 7AM on Sunday and I'm in the office writting "GREAT to Meet YOU!" Thank You Notesnotes to roughly one-hundred people I met last Friday during the 16th Annual Midwest Speakers Bureau Speakers Showcase and Iowa Meetings Expo.

Yep, I could have sent an email but that's not my brand besides, I'd rather not be deleted with a push of a button.

Sure, it's pretty old school but there is something about sitting down and writing words on a piece of paper that links us...better than LinkedIn:

  • Time - It's valuable and taking time to write to your customers/clients and new friends is an investment in branding;
  • Personal - Sure you can personalize your email but why not take the extra step and communicate something special;
  • Memorable - So few people write words on paper anymore that it's highly likely this "note" will at least get noticed and, perhaps, sit on a desk for a day or so.

Shameless self promotion?  No, taking the time to write also allows us a chance to reflect on exactly what we are doing...adding value to a brief meeting that, when action is taken, benefits the writer and the reader.

So, what do you think?

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Michael Libbie is the principal of Insight Advertising, Marketing & Communications and host of the daily business news broadcast, Insight on Business the News Hour.

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