Here, in the Des Moines Metro, the unemployment rate is about 3.5 percent. Statistics say that about a third of those unemployed are not seeking a job. If that is correct the unemployment rate may be closer to 2 percent and THAT is a pretty tight labor market when you're seeking to hire...anybody.
What to do? Back in April I authored a piece on using radio and today I'm even more convinced that this will work and work well; especially for specific job postings that are nearly impossible to fill.
Because with radio you can be strategic in your search for high quality employees who...given the unemployment rate...are not in the job market.
Until today I had no idea there were 10,000 job boards in the United States and that only 39% of American's read a newspaper (hard copy or online) and that the average newspaper (hard copy) reader is over the age of 60. Stunning, right?
With radio you can target and passively recruit and drive interested people to YOUR job posting not everybody else seeking an employee. In addition friends and family of the job seeker hears the radio campaign and shares the news with the seeker.
And retaining? That "Employee of the Month" plaque; who sees it? But by using radio to congratulate individuals on their anniversary month...everybody hears it. Retain or you must re-train.
And, finally, all the time you are in the campaign you are polishing your business brand...in public.
It does to us!