Being able to connect your message with your target consumer has never been easier or more complicated. We've got all sorts of tools from email campaigns, traditional media, social media and so much more. That's why these latest statistics are so important.
We've been telling our clients, and anybody else who might listen, that having the ability for your message to be seen and understood by mobile devices is so critical. And, I've got proof (I know, you like the proof part.)
We do a weekly newsletter that highlights our guest list for the daily business broadcast, Insight on Business the News Hour. The percentage of people who open the email is pretty good, averaging about 34%. How they are getting the email is even more astounding: About 36% of the folks who open the newsletter do so on...wait for it...mobile.
Mobile is responsible for over a third of our readers.
So, how about you? Can your message be seen by your target market? Can your website be used by your target market?
Need some help getting there? Ask your local advertising agency or give us a call...love to chat about the opportunity!