Why would you want to start a new business? It's a fair question and one we asked ourselves when we launched the only business news broadcast in the region. After all, does the Metro really need another news/talk outlet?
The answer on that is a firm "No!"
And, judging by this article about "Oversaturation", we were right when we launched and said, "This is non toxic-talk radio". This is the business news of the nation, region and Des Moines Metro without the shouting and finger pointing.
The article mentions "listener fatigue" because what you'll often hear on "news/talk" stations is the same old thing, outrage and silliness. And, listeners are tired.
When we launched Insight on Business the News Hour last year our goal was, and is, to give voice to the owner/managed businesses that would never get a chance to tell their story in a broadcast. To provide news that is not only informative but also useful in the business environment. To celebrate the large and the small and be even handed.
Why? Because nobody in the broadcast world was doing it. Nobody, and that would make it...."under-saturated".
Thanks for the opportunity!