We do some work with non-profits because non-profits also need help when it comes to advertising and marketing. Why? Because non-profits need to focus on their mission and have the ability to distill their message to attract donors and clients. Anyway...
Last week I had a meeting with a non-profit board of trustees that was made up of individuals from varied career paths. Each a professional in their area. Here is how I started our presentation:
"Thank you for meeting with us. We are grateful for the opportunity to share with you our expertise about your future marketing efforts. To be honest with you I am not a Pulmonologist, I have never been a Postmaster, nor have I ever made kitchen cabinets or owned a chain of McDonald's restaurants. Our craft is advertising and marketing. I could never do, nor would I propose that I could do...what you do. We are experts in our craft and what we are about to propose comes from decades of experience and success in this field."
It was the best presentation...ever...and in the end they made the decision to move forward with an agreement and our marketing plan.
So, why share this with you? Because, and to borrow the lyrics from Cole Porter, "Do do that voodoo that you do so well."
That's Marlene Dietrich...hot, hot, hot...(Smokin' too!)
We're in advertising and marketing. We do that voodoo...well.