Let's talk LinkedIn! I get it, you have a LinkedIn account because you are in business and, no doubt, you want to sell more of your product or service. So, connecting with market leaders, buyers and others in business just might help you do just that. Except it ain't happening.
Let me see if I can help with some tips to enhance your LinkedIn success:
- Your Photo - Perhaps it's just me but I don't accept LinkedIn connection requests unless there is a photo attached. We figure that if you don't want folks to see you...you really are not serious about doing business.
- Post Something Original - Look, I get it...it's easier for you to post stuff other people write that you find interesting. However, what we want to know is what YOU THINK. Take some time and start posting your thoughts about your business silo. I know you've got an opinion.
- Your Profile - Make sure it is complete. You are on LinkedIn to make connections but if I click on your profile and there is no way to connect with you...why are you here? Take the time and give me contact info.
- Share Posts - Once you start to master your own posting share others and make a comment. Tell us what you think vs. just posting a link. Thinking is a good thing.
- Visit Often - Make it a habit to check into LinkedIn a couple of times a day. Scroll through your feed and engage.
- Like Stuff - Your connections post photos, updates, blog posts, job news...make it your "job" to like and comment on them. Folks like to know that other folks notice.
- Recommendations - I have to be honest. I've been prompted often to offer recommendations for various talents but rarely do. Why? Sometimes I don't honestly KNOW if the person is an expert on XYZ. At the same time, don't be afraid to ask your clients and friends for a recommendation. They know you...and your work. Go for it.
I was just like many of you...I didn't "work" LinkedIn. Over the past two months I have and I have seen engagements increase by 50%. Like everything else in the social space it takes work.
Honest, just want to help! Now, head to your LinkedIn account and get busy with it.