We know you LOVE it when your surfing the net and up pop ads, music and more. Now that there is AdBlock many consumers (about 300 million) have opted to block the advertising that has become so pervasive. And, recently, AdBlock announced that it will also offer a blocking application for mobile. And, yes, it works on ads for social media sites like Facebook and Twitter as well.
What does all of this mean?
In simple terms it means that your digital advertising plans just took a hit and that it is more important than ever to grow your marketing organically.
How do you do that? We think you'll have to turn to creating content that matches the interest of your target market rather than relying on automation to shout at people. However, and I've shared this many times before, that takes WORK on your part. It takes effort to think through your marketing plan. It takes work to create thoughtful and helpful blogs. It takes work to build a podcast network. It takes work to understand and engage by using Twitter.
Television and radio broadcasters have had to deal with these issues for years as consumer turn to alternative outlets for viewing and music. However if your content and your message is solid the listeners, viewers and your target market consumer will be there.
But...it takes work!
A huge Hat-Tip to our friend Katie Moen who is an intern at the Kreamer Law Firm of West Des Moines for the thought starter! Well done Katie!